The world of hockey is about to change. For the Arizona Coyotes rebrand, we wanted to reach a new generation of fans and future players. It’s called WE hockey. And this is hockey the Coyotes way.
Role: ACD Art Director, Designer Partner: Gloria Concepción Director: Tino
We also created an arena hype video to get the Arizona Coyotes fans Hooooooooooooowling.
