WE HOCKEY

The world of hockey is about to change. For the Arizona Coyotes rebrand, we wanted to reach a new generation of fans and future players. It’s called WE hockey. And this is hockey the Coyotes way.

Role: ACD
Agency: MullenLowe LA
Partner: Gloria Concepción
Director: Tino

We also created an arena hype video to get the Arizona Coyotes fans Hooooooooooooowling.