Patrón Cristalino is an aged tequila that has been filtered through carbon to create a crystal-clear appearance. To introduce this new product, we wanted to immerse viewers into a sensorial world inspired by the beauty and purity of crystal. A world where crystal is revered and celebrated, where people adorn themselves in it, where the landscape shifts in service of it…
We also created a Cristalino LookBook featuring the Crystalline wardrobe spread across crystal-shaped pages. Each piece was crafted by Mexican designers, curated by Michoacán stylist Jocelyn Corona, and photographed by Hans Neumann.
Lookbook designers: Fabio Brigido, Caca Barabas, & Rafa Rosa
