AGED TEQUILA IN A NEW LIGHT

Patrón Cristalino is an Añejo tequila that has been filtered through carbon to create a crystal-clear appearance. To introduce it, we wanted to immerse viewers into a sensorial world inspired by the beauty and purity of crystal.

Role: Creative Director, Art Director
Partner: Ashley Suarez Wood
Creatives: Catarina Barcala & Xavi Ocana
Designers: Caca Barabas & Rafa Rosa
Director: Alfred Marroquin

We also created a Cristalino LookBook featuring the Crystalline wardrobe spread across crystal-shaped pages. Each piece was crafted by Mexican designers, curated by Michoacán stylist Jocelyn Corona, and photographed by Hans Neumann.