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Patrón Our Hands

Fast food is a lot like dating. You have to go through a lot of terrible options in order to find a great one. So we created a spot for El Pollo Loco when Tinder was at its peak.

 

MADE BY HAND. CRAFTED BY PASSION.

For Patron’s new brand campaign we showcased the real artisans who help passionately handcraft the world’s finest tequila. This is their song.

Role: ACD, Art Director
Partner: Ashley Suarez Wood
Design: Fabio Brigido & Rafa Rosa
Director: Tino

We portrayed the artisans as tequila Gods and Goddesses, with a custom hand-stitched wardrobe by Mexico City designer Sandra Weil and portraiture by Oaxacan photographer Enrique Leyva.