DElicious speaks for itself

Rao’s Homemade pasta sauce arrived where it is thanks to people talking about it. For the brand’s first campaign, we asked opera singer Michael Amante, a Rao’s NYC restaurant regular, to sing internet reviews in dead-serious Italian.

Role: Art Director, Designer

I created some fun social content for the campaign that got people saying things like this:

”Live. Love. Raos. 😍😍”
”Ya’ll are kicking up the IG! Love it. Go creatives! 🙌🏻🙌🏻🙌🏻😂😂😂”
”One of your best posts!!! 😂🙌🏻🧡”
”You should put these ads on tv! Love these opera dude ones!🤣😄”
”👏🏼👏🏼👏🏼👏🏼👏🏼”