BSC_GIF-2.gif

Blue Shield of California

Choice is a privilege. It’s a right.

There is no underestimating the value of choice. Choice is power. Choice is freedom. This is why one in three Americans choose Blue Shield. With more doctors, more facilities, and more plans than any other insurer, Blue Shield relentlessly defends its members ability to maintain control over their health coverage.

For over 75 years Blue Shield has been putting control in a place where it belongs—the hands of its members.

 

CHOICE IS POWER

There is no underestimating the power of choice. Choice is freedom. Choice is possibility. Choice is what enables us to be individuals. And no insurer offers more plans, more providers & more choice than Blue Shield of California.

Role: Art Director, Designer


HandPainted_Insitu.jpg
ChooseMoreChoice.jpg
DOM.jpg
WillDigital.png
M43373_BLUE-0522-SF-OOH-20x60-ANGELA-0112-ChoiceIsPower-6396O.jpg
Choose.png
OnePlan copy.jpg
Ming copy.jpg